Welcome to Brisbane Marketing! Feel free to
browse the articles or visit one of the directory websites. Marketing
belongs to a creative industry, and encompasses advertising ,
distribution and selling. It is also involved in prediction of
customers' future needs and wants, typically through market research
activities.
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Business Owner’s guide to SEO
Gaining a competitive advantage in today's
online market can be a bit of a challenge. They say that there are many
ways to Rome and although this is true, the problem is that once
business owners find their shortcut they tend to relax and don't keep
an eye open for further opportunities. One of these is SEO
(Search Engine Optimization). This article will help a savvy business
owner in understanding the basics of SEO including the choice of an SEO company,
effects on the website, timelines, results and performance tracking.
What is SEO?
First of all let’s clarify what SEO
is and isn’t. SEO is a process of technical and semantic adjustments
performed on one’s content and/or website in order to make the targeted
content more accessible for search engines and help them understand the
theme and focus of the site. A natural result of a well optimized
website is increase in search engine result page position. SEO itself
doesn’t get your website higher in the results, it’s the fact that your
site’s topic becomes clear to search engines that results in better
position. An SEO company cannot guarantee you a placement in any search engines.
How to choose an SEO company?
Your initial research is very simple. Just
type in “SEO” in Google and work from the top down.
SEO companies that could get ahead in the results themselves are likely
to produce the results for you too. Make sure that the company you’re
researching has an office in your local area as proximity is always an
advantage. Compare the prices and features and don’t be shy to ask
questions, no matter how silly you think they are. The SEO market is
competitive and companies are competing for leads, they will do
anything to get your project. Another thing you may want to ask them is
to give you a few examples of websites they have optimized and see how
competitive those were in the first place.
How will SEO affect your website?
SEO doesn’t often make dramatic impact on
your website’s visual appearance. You may expect to see some revisions
in the site headings, extra text content on your front page, footer or
see additional pages added to your site. If your website is dynamic or
database driven, your programmer may need to be involved in some stage
of the optimization process. Make sure you factor in the cost of this
when you’re getting your proposal and working out your budget for SEO.
This depends heavily on how difficult and
competitive the search term you’re focusing on is. Generally, easier
search terms can be conquered within weeks and some more generic terms
may take up to six months to surface up. The best way to ensure quick
results is to select a niche keyword as your immediate focus and work
your way up.
What’s the best way to track SEO
performance?
Take time to look at your website
statistics. They should be supplied to you with nearly any hosting deal
you may have. Pay special attention to where the traffic is coming
from. If your main referrer is Google, MSN, Yahoo and other search
engines this means that your SEO has worked fine. In addition to this
you should check to see if your audience is qualified. For example you
wouldn’t want traffic from UK on a website that sells products that
only deliver within Australia. If you are running other advertising
campaigns such as ‘Pay Per Click’ or Banner Ads, make sure your SEO
separates these on special landing pages so that traffic from those
doesn’t interfere with your natural, organic search traffic statistics.
And remember SEO is not expensive is your
sales are going well as a result. Your sales are the ultimate gauge in
the effectiveness of not only your SEO, but any marketing campaign you
may engage in.
Improve your business skill
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Their Business Development Manuals have been
designed to assist virtually any business and are suitable for people
involved in a range of business activities at virtually any level to
improve and refine their business skills.
Suitable for CEOs, entrepreneurs, consultants,
managers, supervisors, lecturers, trainers, libraries, academics and
students and as Workbooks, Learners Guides and Text Books.
Product promotion
Promotional mix: it is formed by the specific mix of advertising, sales
promotion, public relations and personal selling the company uses to achieve
their advertising and marketing objectives.
The four main promotional tools are described below:
Advertising: Any paid form of nonpersonal presentation and promotion of
ideas, goods or services by a sponsor well defined.
Decisions on advertising is a process consisting five steps:
setting goals
budget decisions
post adoption
decisions on the means used
Sales Promotion: short-term incentives to encourage the purchase or sale
of a product or service.
Samples: Gift of a small quantity of a product for consumers to try it.
Coupons: certificates that translate into savings for buyers of certain products.
Cash back (or rebates): Repayment of part of the purchase price of a product to
the consumer to send a 'test purchase' the manufacturer.
Promotional packages (or discount): Discounted rates directly from the
manufacturer on the label or package.
Awards: Products are offered free or at low cost as an incentive to purchase a
product.
Rewards to customers: Cash Rewards or otherwise regulate the use of products or
services of any company.
Promotions at point of sale (ppv): Exhibitions and demonstrations at the point of
sale or purchase.
Contests, sweepstakes and games, promotional events that give consumers the
chance to win something sounds or extra effort.
Trade Promotion - sales promotion to gain the support of the reseller and improve
their efforts to sell.
Promotion - sales force sales promotion designed to motivate the sales force and
ensuring that the group's sales efforts more effective.
Advocacy to establish an franchise with the consumer - promotion that promote the
product positioning and include a sales messages in the deal.
Public relations: The creation of good relationships with various publics
a company, creating a good "corporate image" and handling or denial of rumors,
stories or negative events.
Personal Selling: oral presentation in a conversation with one or more
potential buyers in order to make a sale.
